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——— DIGITAL ADVERTISING
Your ads aren't being ignored.
They're being
filtered.
The average person sees up to 10,000 ads a day. Their brain consciously logs about 100. The other 9,900 die inside a filter most marketers don't know exists—and most ads are built like that filter isn't there. Neuro-Targeting is how we build the ones that survive it.
——— The Problem
"It's just
not working."
You've boosted posts.
You've handed Meta's algorithm your credit card and trusted it to figure the rest out.
Maybe you hired someone who handed you back a dashboard full of impressions that
didn't turn into anything you could feel in the business.
Here's the part nobody says out loud—the ad probably wasn't the worst part.
The targeting probably wasn't either.
The real problem is older than Meta.
The human brain has been training itself for two decades
to ignore advertising that looks like advertising. It built a filter.
Most ads—including the ones built by agencies charging four figures a month
are on the wrong side of that filter before they ever get a fair shot.
That's why you can spend a thousand dollars and feel nothing.
The ad didn't fail. The ad never got read.
That's why you can spend a thousand dollars and feel nothing.
The ad didn't fail.
The ad never got through the filter
——— THE METHOD
Marketing that gets past the filter.
Neuro-Threading is the framework I've built around how the brain actually processes content
not how marketers wish it did.
The name says what the method does.
We don't flood the market with volume.
We thread the brand into specific neurological moments,
specific emotional states, specific points of identity recognition—
the levers consumer neuroscience tells us actually move people.
It's not a tactic.
It's a system for building ads that do work below conscious awareness—
so that when someone in your market is ready to buy,
your brand is already the one they feel good about.
They won't remember the ad.
They'll remember how it made them feel.
That's the part that drives the call.
Built end-to-end.
Run by one person who cares.
——— Receipts
No handoffs. No account managers. No subcontractors. You work directly with me from the first call to the campaign that's running six months in.
01
Meta ad strategy
Built for your actual market across Facebook and Instagram—not a template.
02
Creative direction and copywriting
Designed around the three Neuro-Threading vectors so every ad earns its three seconds.
03
Campaign build-out and tracking
Audience structure, pixel and conversion tracking, the technical setup that makes the data trustable.
04
Ongoing optimization
Budget shifts, creative refreshes, audience pruning—the unglamorous work that makes ads keep performing past week two.
05
Weekly check-ins, monthly reports
Written in plain language—what worked, what didn't, what's next.
06
Direct line to me
Text, call, email. You don't talk to a portal.
——— Receipts
Early data from a live campaign.
A woman-owned exterior contractor in Warrenton, Oregon—launched her first Meta ad campaign with me on day one of her retainer. Within twenty-four hours, hook rates landed between 40 and 41 percent.
40–41%
DAY 1 HOOK RATE
25–30%
META BENCHMARK
Forty percent means the threading is doing its job—the ad is winning the fight for the first three seconds before the brain decides whether to filter it out. That's not a guarantee of long-term ROI. It's the first measurable signal that the ad is on the right side of the filter. And it's where everything else gets built from.
———
——— FIT CHECK
Built for small businesses
that refuse to look like everyone else.
This works best for owner-operated businesses on the Oregon and Washington Coast—and anywhere else a small business is tired of running ads that look like the seven other ads their competitors are running.
You're a fit if:
You run a small business and you actually care about the work you do
You've burned money on ads that didn't move the needle and you want to know why
You'd rather have one ad that lands than ten that don't
You're willing to trust a process even when the first version of the creative looks weirder than what you expected
You're not a fit if:
> You want the cheapest option
> You want ads that "look professional" if professional means "looks like every other ad in your industry"
> You expect fifty leads a week starting day one
> You don't want feedback on the brand underneath the ads—because the ads can't outperform a brand that isn't clear yet
——— PROCESS
Four steps. No mystery.
01
Discovery call
Thirty minutes. We talk about the business, the customers, what's been tried, and what hasn't. I tell you straight whether I think this is a fit.
02
Strategy
I build the campaign architecture—offers, audiences, creative direction, what we're going to test first and why.
03
Launch
Creative gets built, ads go live, tracking gets verified. Most clients see their first ad running inside the first two weeks.
04
Optimize
Weekly tuning, monthly reports, ongoing creative refreshes. The campaign gets sharper every month it runs.
——— INVESTMENT
I take five clients at a time. That's the cap.
This isn't a scarcity tactic. It's the math. To run campaigns the way they need to be run—creative built from the ground up, real human optimization, direct access to the person doing the work—I can't give deep focus to 20+ clients. So I take ten.
———
Monthly Custom Plans
start at $750/month.
Ad spend is separate, paid directly to Meta, and stays under your control. Pricing is built around what your business actually needs—not packaged tiers designed to upsell you into things you don't.
If a seat is open and we're a fit, we move forward. If we're not a fit, I'll tell you—and point you toward whoever I think actually can help.
——— CLOSING
Five seats.
One conversation.
If your ads have been disappearing into the filter—if you've felt the gap between what you spent and what came back—this is the conversation worth having. No pitch deck, no pressure. Thirty minutes to see if the work fits.
Or email kenny@kenny.marketing