Two coastal women. One two-person crew.

A $45K–$70K lead from a Facebook ad.

The full story of what tracked, local marketing did for Cowan Custom Finishing—numbers included, nothing rounded up.

WHERE SHE STARTED

She’d already paid for marketing once.

Amber Cowan runs a two-person, woman-owned deck and fence crew on the north coast—her and LaNae, no subs, no sales office. Before we met, she’d spent real money with a big agency. What she got back: AI-generated ads, junk leads, and public negative feedback from her own community about ads she never would have written.

The budget burned. The phone stayed quiet.

THE WORK

We did the opposite of what the agency did.

Started smaller, not bigger.

A testing budget first.
The data picks the winner before real money moves.

Let the data choose.
Facebook Stories beat every other placement. Buyers turned out to be women 55 and up—not who anyone would have guessed. We put the budget behind what worked and cut what didn’t.

Wrote every ad by hand.
By a person, for the people who actually hire deck builders here. The winning ad opened with the same line at the top of this page.

Shut it off.
When lead costs drifted past what the results justified, the ads went dark. Part of this job is knowing when to stop spending someone else’s money.

Amber Cowan, Owner

Cowan Custom Finishing
Warrenton, Oregon

CCB #225044

“I hired a big marketing company who took my money and made AI ads, brought leads that were pretty much just annoying people, and I got a ton of negative feedback about the AI ads. Hiring someone local who understands this rural market with our own unique challenges, makes ALL the difference in the world. He actually cares about you getting the results you need from your marketing plan! I would recommend Kenny a thousand times over."

“I saw the Facebook ad and then looked at your Google reviews and had to call you!"

Cowan Custom Finishing customer quote,
describing the exact buying journey the campaign was built for

Your business deserves marketing that's made for it.

It's time that the ads starting paying off, content that captures your brands culture, and marketing that's custom-made. No retainers, no AI-slop:
just someone that gives a damn about helping you succeed.

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